Expand Your Reach With Hashtags
Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences. At the same time, they help you create social media discussions, chats and trends that can be used for wide-ranging purposes.
Using one or two hashtags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions.
Use our official hashtag when posting about the contest:
Don't forget to follow and tag Best of Central California!
TARGETED SOCIAL MEDIA
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Less than 2% Will See Your Organic Posts
Paid social media becomes even more important to reach your audience and potentially new audiences as recent studies show that less than 2% of your organic posts will be seen by your followers.
Strategy includes Facebook and Instagram
Video and/or Image Based Ads
Target followers or create a unique audience of potential clients based on demographics, interests, and geography
Estimated reach of 40,000 people with an estimated 400 clicks (varies depending on complexity of targeting)